Even though you might be availing content writing services, you may feel like you are stuck in a rut because you aren’t able to generate revenue. Content creation is tough, there is no doubt about that. But creating quality, valuable, and awesome content that connects with your reader is a challenging job even for the people who have the habit of producing content every single day. But it is possible if you allocate your time and resources at the right places. There is some degree of trial and error involved because it might take some time to master, but when you do, it  ensures you work smartly and efficiently. Every time. Here is what you need to know about generating revenue through your content.

What You Should Avoid 

You should avoid spending a large chunk of your time on only creating content and making it the perfect masterpiece you envisioned. Don’t get us wrong, content is king and you should write an incredible piece of content every time you post. What we mean is, don’t dedicate time only when you are creating content. You need to spend time on promoting your content as well. Content creation takes time for most writers but it is worth noting that proper promotion is also important. If you don’t promote your content well, then forget about a positive ROI because it is simply not going to happen. Yes, you have competition. But yes, you can still shine through.

And you start by thinking about content in a different way. Let us say for the sake of explanation that it took you 6 hours to create a piece of content. And you spent about an hour promoting it. That is where you are getting it wrong. You want to spend more time promoting your content simply because the more people see it, the higher your chances of getting quality leads. If your content isn’t in front of people then you cannot reach your target audience. However, if you were to promote it, then more people will get a chance to see it and share it. This way, you have a higher chance that the right audience will connect to you. And this can eventually mean higher leads and then over time higher conversions. 

How To Repurpose Content Effectively 

You want to repurpose your content because it is an effective way of increasing your ROI. As visual content is becoming more popular, you want to focus on producing some excellent quality visual content. You can create your own infographics if you are writing about some eye-opening statistics or how-to content. Else, you can create short and crisp videos specifying how something is done depending on your content. Adding images to your articles can help too. Repurposing content can help you make the most of the content that you have spent time creating and it can help boost your ROI.

Choose The Right Channels 

It is a common mistake to try and do more things than necessary. Similarly, you might be trying to win in all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, and Instagram. But you might notice that you aren’t succeeding in any. That is because you are wasting your effort by trying to be good in them all. Instead of doing that and wasting your time and money, choose the channels where most of your audience is. Facebook is one of the most used social media channels. You can start by promoting your content there because it is easy to keep a tab of things and easy to talk directly to your audience.